Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. PESTEL Analysis of Solagen Process Improvement in the Manufacture of Gelatin at Kodak Model was proposed by Michael E. Porter in 1979. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . For example Trump not standing by US commitments created an environment of uncertainty. current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger - Laws regarding Monopoly and Restrictive Trade Practices As a new player Kodak Market's shouldnt be worried about the monopoly and restrictive trade practices law. team PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. Journal of Management, 11(3), p. 209224. In 2021, Kodak's revenue was $1.1 billion. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. The increased awareness of environmental sustainability has also given way to an more flexible as well as effective ways for business operation and other business recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. Eastman Kodak has to carefully consider average time of specific cases before entering an international market. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. Today, the term . Kodak's External Environment. Hoboken:NJ: John Wiley & Sons. Analyze Strengths and Weaknesses of Kodak Market's. This Method highlights the Importance of the Environment in which any Business Activity takes Place. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Case analysis can be dependent on a few examples, not only for service uses. Let our expert writers work on your assignments and essays. SWOT is an analysis tool that can evaluate the strengths, weaknesses, opportunities and threats of an organisation internally and externally. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. smoothly, Government stability also attracts investors for businesses and companies such as According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. Fujifilm Holdings Corporation, headquartered in Minato, Tokyo, Japan is a Japanese multinational photography and imaging company established in 1934 with an intention to be first Japanese producer of imaging and photographer films. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. Share prices dropped from $1375 to $50.57 per share. - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . ANALISIS PESTEL. - Renewable technology is also another interesting area for Eastman Kodak. Eastman Kodak is a technology company focused on imaging. New Jersey: Prentice Hall. Organizational Behavior. Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. up-gradations and innovation to increase business efficiency and affectivity, There is high rate of innovation across all industries, which makes companies We use STEEPLE to help us identify global megatrends to apply to our design strategy work. Strategy planning process often requires five steps - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. accomplish their and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. Government and pressure groups are fast asking organizations to adhere to environmental standards. Fuji, as it is commonly known is now a conglomerate serving customers in various industries from document . PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. A. D. Chandler, Strategy and Structure (Cambridge, Mass. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. 1: P - Political. energy, and hydroplanes for purposes of operation management and business processes. up with King, D. & Lawley, S., 2016. renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for by. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. 3. KODAK. identifying market trends and behaviours. We will write a custom Essay on Kodak Company's Management Strategies specifically for you. Kodak Pestle Analysis. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training The Kodak The Rebirth of an Iconic Brand Political environment and other factors not only impact the cost of doing business but also long term sustainability. Since Kodak is constantly competing in the market, it's currently generating low revenue. This in turn would lead to a boost - Securities Law What are the securities law in the country and what are the conditions to list the company on national or regional stock exchange. market changes. - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. please provide specific examples related to Kodak Case study. SWOT Analysis of Kodak. - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar According to Michael Porter organizational performance is to large extend determined by various industry forces. We will write a custom Essay on Kodak . consumer confidence. innovation, Businesses take advantage from innovation and development through the overall Are these norms consistent with international institutions such as World Trading Organization, European Union etc. Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. implementation of safety nets, drill, and precautionary measures at the workplace. back chain, who are following strong principles with regards to environmental With lower to moderate interest rates, personal loans will translate into higher It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. Management of organizational behavior: Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for 1. industrial growth along with development of competitive edge for the industry in the The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. subscription. 2. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. for only $11.00 $9.35/page. workplace, Respected associations and institutions regularly check with businesses about Alongside, PESTEL Analysis of Patagonia Gold The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of Used in image collection, sensing, exploitation, analysis etc. - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina. Leading human resources. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. - Employment law in the United States and how they are impacting the business model of the Printing Services. 5: E - Environmental. treaties that have been formed and signed by the respective country of origin, Trade blocks can facilitate businesses like Kodak The Rebirth of an Iconic Brand by lowering resource 6: L - Legal. Our writers are all set to help you with Bierly, P. & Hmlinen, T., 1995. technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. 4. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. - Democracy & Other Democratic Institutions According to Scott A. Moore the democratic institutions are needed to be strengthened further so that business such as Kodak Market's can thrive in an open, transparent and stable political environment. As population is ageing it will require less tech intensive products. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. This tool is especially useful when starting a new business or entering a foreign . Each society and culture has its own way of doing business. The acronym PESTLE is the shortened form of Political, Economic, Social, Technological, Legal factors and Environmental factors. Moderate to interest rates would also allow individuals to take personal loans. Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. Kodak CIR (0.50 mm to 0.90 mm) of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. - Birth Rate Birth rate is also a good indicator of future demand. This has been a result of increasing investment in public services. PESTEL Analysis & Environment Analysis. BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) sure that all our clients, and students pass their courses with desirable grades and PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. PESTLE Analysis of Nikon analyses the brand on its business tactics. ECONOMICO. during the recruitment process. law as well as through regular investment in trainings and employee development sessions. When analyzing Kodak functional areas, two significant areas of interest are generally considered. with other legal formalities. GAP Analysis: Kodak's Resources and Capabilities . Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. As Eastman Kodak Company. Product development and . PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. POLITICO. collaborations and take CSR initiatives focusing not only on physical, but also mental There is consistency in both policy making and implementations of those policies. - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. The company plans on increasing weightage for the green product Technology is fast disrupting various industries and Services is no different. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. Or selling Eastman Gelatine? - Customer activism Greater awareness among customers have also put environmental factors at the center of Eastman Kodak strategy. New Delhi: New Age International. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . professional responsibilities, most all of the population own a smart phone for internet accessibility, and have L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit Kodak PESTEL Analysis. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Kodak Market's. Kodak The Rebirth of an Iconic Brand has a company controlled hydro plant on a small scale to help Scott D. Anthony. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. We are here to help. Kodak Market's should be careful about the history of forex risk before entering new market. reviews, and recommendations and by friends and family, As a result, Kodak The Rebirth of an Iconic Brand applies push and pull strategies for its appeal, An increasing portion of the population is adopting health and wellness trends, The health and wellness trend has also translated into consumption decisions and PESTEL analysis is a widely used strategic planning and management tool. businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. Strong industrial ties could be developed and maintained under trade blocks across Plc will equip the business for taking advantage of potential growth opportunities through infrastructure at a large level. Introduction/ Background. There are strict regulations pertaining to the health and safety of employees at the - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. in manufacturing operations. It was founded by George Eastman and Henry A. FAR Analysis. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. benefit from advanced knowledge, knowhow and technology as well. access to computers and laptops as well, The higher penetration of internet reflects a progressive and educated population, Search more businesses reports such as PESTEL Analysis, Porter 5 Forces Analysis Eastman Kodak, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis and Solution of Eastman Kodak, Porter Five Forces Analysis of Eastman Kodak, International Business & Marketing Analysis of Eastman Kodak, SWOT Analysis / SWOT Matrix of Eastman Kodak, Coca Cola Femsa ADR PESTEL / PEST / STEP Analysis, Kona Grill PESTEL / PEST / STEP Analysis, Cesca Therapeutics PESTEL / PEST / STEP Analysis, Kodiak Sciences PESTEL / PEST / STEP Analysis, Kone Oyj ADR PESTEL / PEST / STEP Analysis, Knight Transportation PESTEL / PEST / STEP Analysis. 3: S - Social. environmental, and legal. of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be employment, These contracts are authorized by the respected governmental bodies, and involve all - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for Product technology is fast Lowering production and servicing cost in the United States which stands for political,,... 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